HM Advisory
Client Sector
Recruitment
Financial Services
Brand identity
Creative direction
Print collateral
Website design
Social media collateral
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McGlone Partners connects people with opportunity across the NSW residential building industry. With a personal approach to recruitment, the business helps builders grow their teams and supports candidates as they take the next step in their careers.
We created a bold, approachable identity that reflects the business’s energy and personal nature. A distinctive “M” monogram and clean wordmark anchor the brand, paired with a vibrant blue-and-teal palette. Architectural imagery connects the identity to the industry it serves, while handwritten accents soften the structured layouts and add a human touch. Across the website, stationery, and social collateral, the result is a cohesive brand that combines the confidence of an industry specialist with the warmth of personal service.